Hotel developers are looking for a way to attract new customers while cutting costs. We have seen it before with dual-branded hotels, but is it possible with three hotels on one site? The answer is “Yes, it is!”

The use of the multi-brand strategy has gradually grown in popularity in the U.S. over the past decade. For example, see below one of our projects that recently opened its doors:

Tru & Home2 Suites by Hilton
Holiday Inn Express Milwaukee Downtown

It’s located along the edge of Milwaukee’s Historic Third Ward and East Town. These hotels are just a few blocks from the waterfront, the Milwaukee Art Museum, City Hall, and much more. These triple-brand hotels offer guests a one-stop shop to fulfill all their needs and expectations.

Note: Photograph courtesy of Hawkeye Hotels

  • Having three hotels in one structure can offer guests more choices under one roof, featuring enhanced amenities and options catering to travelers’ varied preferences, needs, and price points.
  • For developers, there are many operational, financial, and brand-building benefits.

Did you know—one of the first dual-branded hotels in the world debuted in France in 1984, the Ibis/Novotel Paris La Défense. Also, Nashville is home to Marriott’s first triple-branded hotel featuring an AC Hotels, a Residence Inn, and a SpringHill Suites by Marriott.

Note: Photograph courtesy of Hawkeye Hotels

Here at BASE4, we are excited to be a part of this trend and look forward to assisting our clients in developing new properties. Our team is here to guide you in the development of these incredible hotels.

 

Let’s Talk About Your Next Project!

 

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Thank you,

Blair Hildahl
Blair@hotelsuniversity.com
608.304.5228